Competitions and gamification

Baidu (百度)

Search engine and news

The touch point on the top right of the home page takes you to a list of competitions.

Each competition is almost its own mini app. Some require you to play a mini game, some make you invite as many friends as possible and compete on a leaderboard, some make you do tasks, some are a lucky draw and so on. You can win money, electronics, mobile data, and so on

Some of them have multiple editions and run for weeks, some are special promotions.

More screenshots from‏‏‎ ‎

Baidu (百度)

Bundled apps
About
Top level navigation tabs
Data saver
Sponsored search cards
Bundled apps
Home page
Profile and more tab

More‏‏‎ ‎

Gamification

Gamification
Converting steps to coins
Card Gamification: Category Cards
Upgrade subscription