New user experience and onboarding

Pinduoduo (拼多多)

Social and group shopping

As a first time user, the app asks you to turn on notifications for billing and delivery updates, flash sale alerts and featured offers. New users get a red envelope gift of ¥888 that they have to sign up to redeem.

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Pinduoduo (拼多多)

Product screen: Sections
Mini app in WeChat
Top level navigation tabs
Numbers
Daily check ins
Card Gamification: Function Cards
Sharing experience
Home page elements
Categories
Card Gamification: Overview
Card Gamification: Category Cards
App Store Screenshots
Product screen: Overview
Card Gamification: Behaviour Cards
Profile and more tab
Checkout experience

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Onboarding

Onboarding
Onboarding
Further onboarding via chat bot
Pre-login onboarding